A better way
In 2017, we were thinking very, very hard about laundry. It went like this: “Hey! Wouldn’t it be cool if you could wash clothes without water? Like, with a spray can or something? And then that spray can would be completely powered by air, making it carbon neutral and certifiably planet friendly. Man! That would be awesome! Someone should create that.” And then we thought: “Heck, why don’t we create it?!” So that’s exactly what we did.
The Fashion Facts
The right outfit can make you feel on top of the world, but unfortunately fast fashion is one of the worst things for our world. 80 billion pieces of clothing are consumed every year, and almost 3000 litres of water are needed to produce just one tee-shirt (that’s enough water to keep the average person hydrated for 3 years!). The average shirt can be washed 35-50 times before it retires. At Day2 we want your clothes to live as happy and full a life as possible, and preventing over washing is one of the easiest ways of achieving this.
By prolonging the time between washes, each bottle of Day2 saves a whopping 60L water Fun fact: washing clothes half as much doubles their life span.
At Day2 we believe in the importance of transparency and honesty, which is why we’re open about choosing our special Air-o-sol over a traditional bottle, so that we can dispense Day2 by the power of Air. Unfortunately, using this technology comes at a cost, as our bottles are not fully recyclable. But we’re working on it! We’re constantly researching and developing our current bottle to find a better way, and move towards giving our bottles a Day2 of their own and creating a circular economy. While we’re figuring this out, we’ve implemented a take back scheme. In every order from Day2.com, you'll find a return label, so you can send your bottles back to us to be disposed of responsibly, and minimise their impact on the environment. Watch this space, and we hope you’ll stick around with us for the journey!
They say that if you’re the smartest person in the room, you’re in the wrong room, so we are joining an industry-wide working group to find solutions for the plastic problem. These issues can’t be solved overnight, but we’ve sent our best brains to be on the front line. Partnerships with the best change-makers in the industry are important to us, so we work closely with Waste Free Oceans to learn from them and develop better ways for us to operate.