our sustainability story
A commitment to transparently sharing our environmental story. Always.
a better way
In 2017, we were thinking very, very hard about laundry. It went like this: “Hey! Wouldn’t it be cool if you could wash clothes without water? Like, with a spray can or something? And then that spray can would be completely powered by air, making it carbon neutral and certifiably planet friendly. Man! That would be awesome! Someone should create that.” And then we thought: “Heck, why don’t we create it?!” So that’s exactly what we did.
the fashion facts
The right outfit can make you feel on top of the world, but unfortunately fast fashion is one of the worst things for our world. 80 billion pieces of clothing are consumed every year, and almost 3000 litres of water are needed to produce just one tee-shirt (that’s enough water to keep the average person hydrated for 3 years!). The average shirt can be washed 35-50 times before it retires. At Day2 we want your clothes to live as happy and full a life as possible, and preventing over washing is one of the easiest ways of achieving this.
Water Footprint
By prolonging the time between washes, each bottle of Day2 saves a whopping 60L water Fun fact: washing clothes half as much doubles their life span.
Recyclability
At Day2 HQ we believe everything deserves a Day2, from your favourite shirt, to coffee cups, and even our own bottles. The Day2 philosophy is and always has been founded in finding better ways to get the most out of anything and everything by thinking smarter, simpler and more sustainably. That’s what inspired our collection scheme for Day2 bottles, so that we can give them a new life and a Day2 of their own. You can download a postage label here! and return your empty Day2 bottle free of charge, so that it can start a whole new adventure. Alas, all good things must come to an end…. Unless you re-order here now.
