REthinking the norm
What gets us out of bed in the morning
We believe in a Day2 - a better way. A challenge to always rethink the status quo.
We reimagine everyday products to make them smarter, simpler, and more sustainable.
Curiosity, clarity, collaboration. We’re all about asking questions, being honest and transparent, and working with awesome people (like you!) to go further.
our focus right now
A smarter laundry solution that gives clothes a second life, and looks out for the planet whilst doing it.
40% of the clothes we wash aren't actually dirty.
We’re all guilty of it: wearing clothes once and instinctively sending them to the washing basket, despite the fact that it’s not even dirty yet. An easy habit to fall into, and one we want to break.
Because over-washing wastes time, ruins clothes, and hurts the planet. In short, it’s not great. There had to be a smarter solution, so we made one...
Step forward the world's first dry wash spray. Day2 instantly gets your clothes smooth, soft and fresh. No more unnecessary washing machine loads. Which means less washing, and more wearing. So that's it... simple right?